Social media is the perfect way to make connections with people all over the world. But, what you may not realize is that many of the sites you already frequent can also be put to work for your company, as well. Here are some great social media marketing tips that will help you expand your business.
Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.
You want to do more than just pushing products to get a lot of people to follow you. Post informative stories from other sources within your niche, or create your own original content. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Engage your readers in order to encourage their voices to enter into your conversation about your business. Instead of focusing on product placement, encourage people to discuss your products. Get your customers to associate their identity, not their wallet, with your brand.
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.
Keep active on your page otherwise you will fade into oblivion. You can’t be successful without being social. Membership will fall off quickly as your audience loses interest in old content and sees the lack of participation on your part. If you stick with it and give people stuff to talk about regularly then you’ll find that your campaign will be more successful.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.
Apply these ideas to boost your business through social media sales. So many sites are just waiting for you to tap into them as a great business source, as well as the fun they already offer. Follow the tips presented here to help introduce your business to people worldwide.