Regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people’s bank accounts, the truth is that marketing via email is a proven money maker. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Construct your email so that it sounds personal. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
Find out as much information as possible about e-mail marketing. Books are available in libraries and online. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
To get the most of your e-mail marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking e-mail marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
If you decided to read this article, it was because you were thinking about making money through marketing via email. Now that you have read this article, you know a few points about approaching it. Apply the insights and advice provided in the previous paragraphs, and you can find success in email marketing.