The golden rule of email promoting is to send information to people who want to receive your information. There’s nothing like being accused of sending spam to trigger a mass exodus of customers. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a phrase that says, “Become a member in order to have lower prices on our products.”
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
Make sure that every email address is correct. Don’t waste time receiving email addresses, only to get a message that the address was invalid. This will cost you time.
Get your customer’s name when they sign up for your email promoting list. By having the recipients name, you can customize a message that is more personal in its tone. Also, the reader will be able to see your email amongst others.
In order to better target your e-mail marketing campaign, you can allow people to select particular categories of e-mails that they wish to receive. This will ensure that the e-mails that you send contain information that they are interested in. It also reduces the chance of people unsubscribing due to receiving too many e-mails that they are not interested in.
Now you understand why it is so important to only send email to willing subscribers. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Use the tips given in this article to make sure you are sending emails to the correct people.