You’ve heard of spam, but do you really know what it is? Even more important is knowing how to avoid the perception that your marketing via email campaign is spam. If you’d like to learn how to create emails which market your products without being thrown into a junk folder, read on.
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
To make your customers enjoy getting your emails, provide them with discounts and also promotions that are only available to those on the mailing list. This method of email marketing gives readers a good value for participating and motivates them to spread the word. Consider giving even greater discounts to those readers who do refer new customers.
Try different email formats. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Try to use different formats to find out which ones will work and which ones won’t. Once you find what works, continue to use it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Always get customer permission before you begin contacting via email marketing. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. It may even violate your ISP’s policy by doing so.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
You should try and build an email list the best that you can from networking in person as well as on the Internet. You should not buy or rent lists of names that you will email to drum up business. There is no guarantee that any of the people you contact will be interested and you may even end up getting reported to your email service provider.
Now that you know how to create a well-received email campaign which will bring your sales pitch to your target audience, go for it! Use all of the techniques you’ve read here and you’ll be well on your way to increasing profits and driving traffic to your site again and again.