Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Marketing via email helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email promoting campaign that will help you reach your target.
Minimize traditional marketing via email activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Your email should have a personal tone. Like all marketing, customers are more likely to sign up for those who add a personal touch. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Avoid using a lot of graphics in your e-mails. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
To avoid complications resulting from being identified as a spammer, notify your ISP of your marketing with email intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.
Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently, or even be replaced by defaults, on someone else’s computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read, and understated.
As previously noted, flyers that are posted on cars and sent to everyone on a mailing list were notoriously expensive, time-consuming and mostly ineffective. E-mail marketing has come along and allows you to send market your business in a much more effective manner at a fraction of the cost and with a greater success rate. Use the information in this article to help you create a successful marketing with email campaign.