Do you want to get the upper hand over your competitors? Do you want to be part of the Facebook generation? Would you like to make their campaigns look like child’s play? Put your effort together with the knowledge in the article below.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
You need a good fan base when you are using Facebook as a marketing strategy. Not too much investment should be put into any promotions until you have thousands of fans. This will allow you to market to a larger audience so that your expenses do not go to waste.
Offer something that is unique when someone “Likes” your Facebook page. You can gain a large amount of attention quickly by the use of the “like” button. Offer an incentive for new people to like your page, something that others are not getting. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they want, they will likely click the button.
Your want to post content with value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid becoming overbearing when you are marketing your products.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. Now you can be the expert! Use this advice to connect with the world.