Do you have an online business that could use a boost? One easy solution is a business strategy called e-mail marketing. Marketing through targeted emails to potential customers is a great way to get some extra visibility for your business. Read on to find out how you can start today!
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
Keep in mind that the sole purpose of building an email list is to sell your wares. Your emails should bring readers a bit closer to actually buying. Do this by creating emails that offer product information – new and old – as well as information on special discounts.
Don’t send important information out around a major holiday. People do not have time to check their emails as much since they are away from work and have limited access to their computers. This is not a hard rule and some holidays will require communications. These may include emails concerning Black Friday deals or other campaigns based on occasions.
When designing your email materials, try not to overuse graphics. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. In addition, email programs are more likely to send your emails to the junk mail folder if you overuse graphics.
You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance. This will also guarantee that the people on your email list have genuine interest and are not just taking up space.
As you can see, email promoting is something that any business owner can use to great effect for their business. Applying the tips in this article to your marketing strategy will make some great improvements to your business right away! Try it now and see what a difference email promoting can make.