Email promoting is not simply a matter of sending out emails to customers and potential customers. You need to know about how it works, what your customers want from you and how to make your e-mail marketing work for you, your customers and your business. Use the tips from this article to develop an email promoting campaign that will give everyone what they want.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
All emails should be proofread before they are sent out. It is imperative that your emails be error free. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Try using fewer graphics in your email campaign. A lot of email services don’t allow photos, so a photo dependent approach is not effective. The spam folder is the likely destination for photo laden email.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
A good way to get your content out there is to provide a way for people to easily sign up for your email list. This function can be included on your website so that interested customers can receive updates, as they become available.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
As noted above, marketing with email is not as simple as just sending out emails to customers and potential customers. Your content and strategy makes all the difference in whether you marketing via email will be a success for whether it will just be another piece of overlooked spam. Use the techniques and the information from the above article to help you launch and email campaign that you and your customers will love.