If you’ve been paying attention to things online these past few years then you probably are aware of how big Facebook has become. This means that it’s a great place to market to people because so many people use it on a regular basis. Here are a few ideas on how to get a Facebook marketing plan underway.
Make your page stick out. You can do this by making your page colorful or adding lots of photos to it. These types of pages certainly do attract more attention.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
When you choose to update your page, be careful about it. Your followers will lose interest quickly if the content in your updates routinely has no value. Make sure your updates are fun or helpful. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
Pay attention to the “personality” of your brand and build this with your marketing materials. You don’t want your brand to be viewed as stale or stuffy. While you do want to convey your brand personality, you must keep everything professional.
Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
Now that you’ve learned a little bit about Facebook marketing you should be able to put what you’ve learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!